Wangfujing is one of Beijing’s most famous shopping areas — but what is actually worth seeing and buying there?
In our latest YouTube guide, we walk through Wangfujing from a traveler’s point of view, covering everything from everyday shopping and luxury brands to Beijing souvenirs, toys, anime stores and Chinese electric cars.
What Can You Actually Find in Wangfujing?
If you are visiting Beijing, chances are you will hear the name Wangfujing. But Wangfujing today is much more than a traditional shopping street. Within one compact area, you can find:
- Everyday shopping and major malls
- Luxury brands
- Beijing souvenirs and cultural gifts
- LEGO and Gundam
- Anime, gaming and pop culture stores
- Chinese EV showrooms
That makes Wangfujing especially useful for travelers who want to combine sightseeing with shopping without spending half a day crossing Beijing.
In our latest video, we walk through the area and show you what is actually there, where different types of shops are located, and whether Wangfujing is still worth visiting today.





